Real Estate Websites – How to Build a Website That Scares Visitors Away

A tongue-in-cheek guide to creating a real estate website that will make people scramble for the “Back” button.

Purpose of This Guide

I’ve been involved with real estate marketing for a long time, and I’ve seen a lot of websites belonging to real estate agents. Some websites belonged to clients of mine, others I just stumbled across. In all those years, and after seeing thousands of agent websites, I have come up with some tried-and-true techniques for building a real estate website that scares away visitors like a loose rat on Bingo night.

Why would you want to know this? Because to do things the right way, you first have to know what constitutes the wrong way. In other words, this guide represents “the good, the bad and the ugly” of real estate agent websites — minus the good.

1. Throw Organization Into the Wind

Nothing repels visitors like a healthy dose of disorganization. So be sure to “scramble” your real estate website’s layout in such a way that down is up, up is down, and nobody has any chance of finding anything. Put your logo in a random spot, like the middle of the page. Add new pages wherever you feel like it. Put articles under “News” and news under “Contact.” You get the idea.

2. Steer Clear of Quality Content

Avoid the use of property listings, market updates, helpful articles and the like. These things will keep people on your website for far too long. Remember, we want them to find the website, and then turn around and leave just as quickly as they came. Quality content will work against us in this regard by making people more inclined to stay.

Instead of quality content focused on your local real estate scene, just publish some of those frequently regurgitated “Tips for Buyers” … you know, the kind of content you can find on any real estate website. Whatever you do, AVOID creating original content that’s relevant and useful for your local audience, as this will surely keep them on your website.

3. Confusion Equals Fun!

Fun for you, at least. Nothing is more gratifying than when your website visitors furrow their brows, frown, and say things like, “Where’s the navigation?” One of the best ways to achieve this kind of visitor confusion is to do the opposite of what people expect. In other words, you should intentionally go against Web conventions.

Underline some blue text, even though it’s not really a hyperlink. This will result in plenty of frustrating clicks on plain text. Put your menu in weird places, like the bottom of the site. You heard me — the bottom!

4. Link to Lots of Irrelevant Websites

Be sure to link out to hundreds of websites that your visitors don’t care about. For instance, if you’re a real estate agent in Virginia, participate in one of those link-exchange programs that requires you to add to your home page the links to hundreds of real estate websites … all of them outside of Virginia. This tells your visitors, “I care about search engine ranking more than I care about you.” See you later, visitors!

5. One Logo is for Wimps … Shoot for 100

Remember, website visitors will quickly run from sites that are (A) confusing and (B) irrelevant. So here’s another tip for killing those two birds with one stone. Participate in some more link-exchange programs, but this time focus on those that require you to place the logos of other websites onto your home page. More is more here, so go crazy with it.

The goal here is to increase the “logo density” of your home page until it resembles a graphic designer’s portfolio. Try competing with a friend or colleague to make it even more fun: “Fifty logos? That’s nothing … I’ve got at least 100 on my home page!”

6. Put Your Headshot Everywhere

A well-placed photo of yourself will help to personalize your website. But that’s not our goal here. Our goal is to send website visitors running for the hills. So we want to put a LOT of personalization on the website.

Let’s start with the home page. Your headshot photo should take up at least 50% of the design space. Relocate that navigation menu if you have to, just get a big mugshot on that home page. On your internal pages, try to have a different photo of yourself on every page. Better yet, put two photos on every page. This will crank up the personalization to a disturbing degree. Include pictures of your pets too, especially if you keep reptiles or arachnids!

7. One Word: Pop-ups

When people reach your website, you want to hit them with so many pop-ups that they literally fall out of their chairs. Create pop-ups asking them to subscribe for your newsletter. Create pop-ups about your guest book. Heck, use a pop-up just to ask if they’re having a nice day, with a “yes” or “no” checkbox on it. If they click on “yes,” launch another pop-up saying “Good!”

The point here is to have plenty of pop-ups obscuring the real content of your website. Make your pop-ups hard to close too, with “X” buttons that don’t work. If you can combine this technique with one of those listed above, even better! For instance, you might create some pop-ups with nothing but a headshot photo.

8. Avoid All Forms of Lead Generation

This is a guide on how to drive web traffic away from your site. But once in a while, a few stubborn visitors will actually stick around for a bit. In these cases, be sure you have NO lead-generation techniques in place whatsoever. The last thing you want is for these people to actually email or call you. So be sure to avoid the use of contact forms, newsletter subscriptions, and other forms of lead capture. While you’re at it, strip your website of any kind of contact information, or else put it somewhere people would never look, like your “News” page.

* You may republish this article online if you retain the author’s byline and the active hyperlinks below. Violators will be fed to the hyenas. Copyright 2007, Brandon Cornett.

Design A Perfect Real Estate Newsletter

Give large advertisements in newspaper and television was all that many real estate companies did to promote their business. But these days more and more of them are bringing out their own newsletters to promote their business in front of old clients and potential new clients. These along with banners and posters are being used for the mass marketing of the real estate market. Here are a few things that you should keep in mind while designing a perfect newsletter:

  • Your newsletter should include details of the project that you are promoting. It should have the total area, kind of holding, estimated type of completion etc. listed. These allows a customer to make decision while investing in the property.
  • Include images of the property which you are promoting as this makes it look more genuine. In case you do not have images of the property, artist impression which are prepared before construction also serve the purpose.
  • Including news on the upcoming projects and some details about those projects also makes the newsletter attractive. This makes it very popular among buyers who don’t mind waiting for a while and analyzing the market to get the best deal.
  • The local and the national real estate market doesn’t always follow the same trends. Thus to make a newsletter perfect including the news of real estate projects in other parts of the country can make your newsletter much more comprehensive.
  • Have a section for reader’s feedback and their queries. People have a lot of queries related to the real estate agency and a column for this makes the real estate newsletter look perfect.
  • Track the affiliate industries like steel and cement which influence the prices in the real estate investment. This makes the newsletter a whole lot more informational.
  • A section on the laws and regulation related to the real estate market will improve the overall look and usefulness of your newsletter.

It is important for you to make sure that you get your newsletter printed from a high quality printer. Hiring the services of a good printing agency would serve ideal for your purpose.

Tata Housing Project – Triggering Bangalore Real Estate

Bangalore real estate is all set to add a new chapter in its profile by reframing the infrastructural design of the city. The IT triggered city is soon to revolutionize the real estate industry by constructing the tallest building. Tata Housing Development Co. Ltd is coming with their new residential project which is going to be a tallest grade A building.

A 32 Storey residential apartment is planned to be constructed at HMT near Jalahalli. The project is named as Aquila Heights is luxury apartment housing for the elite class of people. With this news Bangalore real estate markets already experienced some activity. Bangalore properties are witnessing some price hike as the residential values across the nearby localities are appreciated.

The project spreading over 6.3 acres of land is designed by Singapore based architects Ong and Ong Ltd. The structural design is such that approximately 89% area is left as open space. The project is estimated to complete by 2010. Huge amount of investments are being made by the investors and foreign investments can also be seen.

The luxury apartment is designed to facilitate the premium class and is featured with the all comfortable as well as lavish amenities. Features such as TV monitored lobby, video doors phones, outdoor fitness area, boom gate, space for billiards, badminton, gym, table tennis, kids playing area, swimming pool etc. Interiors of the apartment is constructed to give a superior finish and to give a perfection touch. Use of vitrified tiles on the floor, acrylic paint, aluminum glazed windows etc are the few parameters taken in account.

Bangalore Real Estate Builders [http://www.magicbricks.com/property/search/p/builder/p~p!src~builderSearch!ct~3327!/_Bangalore-builder.html] are saying that investment in Aquila height is going fetch high returns in coming years as the project is related to the sense of pride to live in the tallest building in Bangalore. With all this Bangalore property is again ready to set an infrastructural trend in the country.